New Zealand’s sunglasses industry is highly competitive, with a vast selection of manufacturers and wholesalers offering a diverse range of products.
The top 10 manufacturers provide quality, innovative, and fashionable designs to the eyewear industry. From timeless classics to trendy and stylish designs, customers can expect to find the perfect pair of sunglasses that suits their style and needs while also protecting them from harmful UV rays.
So let’s get to it, here are the 10 best sunglasses manufacturers in New Zealand.
The 10 Best Manufacturers of Sunglasses in New Zealand
The best 10 sunglasses manufacturers in New Zealand have built a reputation for themselves by offering a diverse selection of products that cater to every taste and preference
1. GM Sunglasses
- Location: China
- Company type: Manufacturing, wholesale
- Year founded: 2011
- Main product: Sunglasses
- Sports sunglasses, Fashion Sunglasses, Polarized Sunglasses, Kids Sunglasses, Reading Sunglasses, Blue Light glasses
GM Sunglasses is a leading manufacturer and wholesaler of top-quality sunglasses based in China, which specializes in creating fashionable eyewear. The company adheres to international quality standards, such as CE and FDA, to ensure that all of its eyewear is made to the highest standards. Furthermore, their products meet the EU ENISO 12312-1 and Australia: AS/NZS 1067:2003 standards, demonstrating their commitment to quality and safety.
GM has undergone social compliance audits by reputable organizations such as BSCI, Sedex, Walmart, and others to ensure that their practices are socially responsible. GM Sunglasses mainly exports its products to Europe, North America, Japan, and South America.
2. Euro Optics B. V.
- Location: Waalare, The Netherlands
- Company type: Design, Manufacturing, and Distribution.
- Year founded: 1980
- Main product: Sunglasses
- Other Products: Polarized sunglasses, Sports sunglasses, reading glasses, acetate glasses, CP frames.
Euro Optics B.V. is a UK-based eyewear company with a long-standing reputation. The company offers high-quality sunglasses, including sports and reading glasses, and has been a prominent player in the New Zealand eyewear market for many decades.
As a wholesale eyewear provider, Euro Optics offers a diverse selection of exceptional quality glasses brands that are updated with the latest fashion trends every season. The company specializes in designing, manufacturing, and distributing various eyewear products, including sports glasses, reading glasses, and sunglasses.
3. iPOP Eyewear
- Location: Nelson, New Zealand
- Company type: Manufacturing, and Distribution.
- Year founded: 2009
- Main product: Sunglasses
- Other Products: Polarized sunglasses, Blue light glasses, reading glasses
iPOP Eyewear is a New Zealand-based company that specializes in providing affordable and fashionable sunglasses. The company maintains its entire inventory in New Zealand, ensuring fast delivery times.
iPOP Eyewear’s polarized sunglasses are sought-after for their 100% UV protection, and they also offer a variety of blue-light glasses for individuals who spend prolonged periods in front of electronic devices.
With a wide range of distinctive styles to choose from all customers can find their preferences. Thus, whether you’re looking for a classic look or something a little more daring, iPOP Eyewear has something for everyone.
4. VMD Eyewear
- Location: Auckland, New Zealand
- Company type: Manufacturing, and Wholesale Distribution.
- Year founded: 1984
- Main product: Sunglasses
- Other Products: Dirty Dog Sunglasses, Polarized Sunglasses, Aviator Sunglasses, Goggles and Optical Frames.
VMD Eyewear produces exceptional quality eyewear using premium materials and advanced manufacturing techniques. From Dirty Dog’s TR90 frames to Bill Bass Polarised’s handmade acetate frames, VMD Eyewear’s designs cater to contemporary eyewear markets that prioritize quality and style.
The company’s global operations span across Australia, New Zealand, and the UK, with authorized dealers in over 20 countries selling its Dirty Dog range of eyewear. The brand’s collection includes Sceats, Evoque, Bill Bass sunglasses, and optical frames, as well as Dirty Dog sunglasses, goggles, and optical frames.
5. Eclipse Eyewear
- Location: Auckland, New Zealand
- Company type: Manufacturing and Wholesale.
- Year founded: 2003
- Main product: Sunglasses
- Other Products: Sports sunglasses, Reading glasses, Cases and Accessories
Eclipse Eyewear is a New Zealand-based enterprise that boasts two decades of experience in the wholesale supply of top-quality eyewear to a diverse range of pharmacy and fashion retailers.
The company is renowned for its extensive assortment of eyewear, which is backed by a team of dedicated professionals who are committed to delivering exceptional service to all clients.
Eclipse Eyewear stands out from the competition with its unique policy and practice of consignment supply, which has garnered widespread acclaim from discerning customers who value its reliability and efficiency.
6. Eyewear Design
- Location: Auckland, New Zealand
- Company type: Manufacturing, Wholesale, and Retailing.
- Year founded: 2004
- Main product: Sunglasses
- Other Products: Sports sunglasses, Reading glasses.
Eyewear Design is a prominent supplier of own-brand and retailer-exclusive brand eyewear in the New Zealand retail market.
The company stands out from its competitors through its exceptional merchandising support, including high-quality display stands that attract customers and encourage impulse purchases.
Additionally, Eyewear Design has a national sales and merchandising team that ensures retailers’ stands are regularly stocked with the right mix of products and are well-merchandised.
7. Rudy Project
- Location: Auckland, New Zealand
- Company type: Development, Manufacturing, and Distribution.
- Year founded: 1985
- Main product: Sunglasses
- Other Products: Sports sunglasses, Helmets, Goggles, Prescription lenses.
Rudy Project, established in 1985, produces high-quality eyewear, prescription solutions, helmets, and sports gear. By incorporating athlete feedback, they develop unique products with cutting-edge designs, aerodynamics, and technology.
Rudy Project offers gear solutions to thousands of professional athletes and sports enthusiasts worldwide. Their products are designed to enhance athlete’s safety, comfort, and performance. Rudy Project is a top choice for athletes who demand the best.
8. SOEK
- Location: NSW, New Zealand
- Company type: Development, Manufacturing, and Distribution.
- Year founded: 2019
- Main product: Sunglasses
- Other Products: Wooden sunglasses, Kid’s sunglasses, Reading Lenses.
SOEK™ is a sunglasses company founded in 2019 in New South Wales, Australia. However, they are now one of the leading brands in New Zealand. The company has launched a line of sunglasses made from sustainable bamboo, walnut, and white maple wood. They’re stylish, affordable, and eco-friendly.
The sunglasses are designed and distributed from the company’s Central Coast studio, with a strong emphasis on creating high-quality eyewear with minimal environmental impact. SOEK’s commitment to sustainability is reflected in their business practices, which minimize waste and carbon footprint.
The sunglasses are popular in New Zealand stores, a testament to the growing demand for eco-friendly products that don’t compromise on style or quality.
9. CMI Optical
- Location: Auckland, New Zealand
- Company type: Manufacturing and Distribution.
- Year founded: 2007
- Main product: Sunglasses
- Other Products: Polarized sunglasses, Kid’s sunglasses, Reading Lenses, Frames
CMI Optical, a family-owned company operating since 2007, is based in Birkenhead on the North Shore of Auckland. The company distributes optical frames and sunglasses to independent optometrists all over New Zealand.
CMI Optical predominantly offers European-designed and manufactured frames, ensuring that the company has access to the latest designs and best-quality frames available in the market.
10. Sunglass Style
- Location: Auckland, New Zealand
- Company type: Manufacturing and Distribution.
- Year founded: 2004
- Main product: Sunglasses
- Other Products: Polarized sunglasses, Kid’s sunglasses, Reading Lenses, Frames
Sunglass Style is a New Zealand-owned and operated retail chain with stores located all across the country. The company has been providing customers with superior product selection and service since its establishment in 2004.
Sunglass Style prides itself on stocking a diverse range of sunglasses from leading global brands and influential designers, as well as up-and-coming New Zealand brands.
Behind the scenes, a team of passionate and dedicated individuals. These are all self-proclaimed sunglass enthusiasts, who work tirelessly to ensure that customers receive the best possible experience when shopping at Sunglass Style.
