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Eyewear Trade Shows- The Ultimate Guide of Optical Fair Worldwide

Attending eyewear trade shows offers various benefits for your brand. First, it is a great opportunity to increase awareness. You can also build business relationships with other business owners and manufacturers.

With business, we all need help from others to move forward. But if you don’t know where to begin, here’s the ultimate guide to optical fairs worldwide. Never miss these opportunities. It will help you learn the latest trends in the eyewear industry.

Optical Fairs In China

Let’s start our list of eyewear trade shows in China. This country is famous for many high-quality eyewear manufacturers. So, it is an excellent way to start your journey with these optical fairs.

1.China (Shanghai) International Optics Fair(SIOF)

Venue: 1099 Guozhan Road, Pudong New Area (opposite the China Pavilion), Shanghai, China

Period: 1-3, March. 2021  

Cycle: Once a year, 3days for the show time

SIOF happens in 1099 Guozhan Road, Pudong New Area, Shanghai, China. Ready yourselves for this year’s event that will take place from March 1 to 3, 2021.

SIOF is one of the recognized and largest international eyewear trade shows in China. You can meet experts from international eyewear brands in the Asian region.

The goal of this fair is to show off the latest manufacturers and traders from all over China. When possible, include it in your list.

2.Canton Fair, Phase 2

Venue: No. 382, Yuejiang Middle Road, Haizhu District, Guangzhou   

Period: 23-27, April. 2021(Spring) and 23-27, October. 2021(Autumn)

Cycle: Once a year, 5days for show time.

Canton Fair is an event you don’t want to miss. It is China’s first exhibition that started on April 25, 1957. Since then, it has been bringing together the best traders in the eyewear industry.

Never miss this marvelous event that happens twice every year. Enjoy it on April 23 to 27 in spring and in October during autumn.

Explore a variety of goods and the largest number of buyers and manufacturers. The venue is at No. 382, Yuejiang Middle Road, Haizhu District, Guangzhou.

Canton Fair
3.China (Beijing) International Optical Glasses Exhibition(OG CHINA)

Venue:China International Exhibition Center, 6 Beisanhuan Dong Lu, Chaoyang District, Beijing, China 

Period: 26-28, June. 2021

Cycle: Once a year, 3days for the show time

This event only happens once a year. You can enjoy it from June 26 to 28, 2021. A three-day event that will help you learn more about eyewear. Enjoy meeting other professionals.

Where does the OG CHINA fair take place? It is at China International Exhibition Center, Beijing, China.

Beijing Optical Fair
4.Wenzhou Optics Fair (WOF)

Venue: Wenzhou International Convention & Exhibition Center  

Period: 17-19, September. 2021

Cycle: Once a year, 3days for the show time

WOF has been bringing the best traders in the eyeglass industry for 18 years. Take part in its live networking with the global business community.

The event happens at Wenzhou International Convention & Exhibition Center. You can enjoy fashion shows, learn from forums, and explore the new market.

WOF is a three-day event that starts on September 17th until the 19th. It only happens once a year. So grab the opportunity to meet the greatest importers and OEM factories for your brand.

Wof 1
5.Hong Kong Optical Fair

Venue: Hong Kong Convention & Exhibition Centre

Period: 10-12, Nov.2021

Cycle: Once a year, 3days for the show time

This coming November 10 to 12, enjoy the three-day event Hong Kong Optical Fair. It is a fair that only happens once a year, so make sure not to miss it. Learn and outsource to premium sections of branded eyewear and designers. Increase your brand’s creativity and quality.

This trade show happens at the Hong Kong Convention & Exhibition Centre. It started in 2017 and has grown in the optical industry.

Optical Fair

Optical Fairs International

Now, let’s check out some international fairs that will help grow your eyewear business.

1.OPTI Munich

Venue:Neue Messe München, Munich, Germany

Period: 8-10, January. 2021

Cycle: Once a year, 3days for the show time

Travel to Munich, Germany once a year and be a part of the OPTI Munich trade show. The event happens from January 8th until the 10th.

You can enjoy countless optical designers and explore new trends. No wonder it is one of the three major optical exhibitions in Europe.

2.Daegu International Glasses Exhibition (DIOPS)

Venue:  Daegu Exhibition & Convention Center  

Period: Pending, April. 2021

Cycle: Once a year, 3days for the show time

DIOPS is a three-day optical fair in Korea. It is an essential platform for showcasing different eyewear enterprises. It is the best platform to see the latest trends in Korea’s eyewear.

This year’s event starts in April, but there’s no definite date yet. But it would usually last for three days in Daegu Exhibition & Convention Center.

3.Vision Expo East

Venue: Javits Center, New York, NY  

Period: 25-28, May. 2021

Cycle: Once a year, 3days for the show time

When you want the latest eyewear trend, Vision Expo East is the fair you want to attend. It is a grand event for optical high-end technology exchange. Meet the biggest and reputable brands and suppliers in the industry.

The Vision Expo East is the most influential event in the North American optical market. You get to see high-end technology and advanced conceptual designs. Plus, you get a glimpse of future trends.

This year’s event will start on May 25th and end on 28th, 2021. You can enjoy the best sunglasses and meet professionals in the same industry. The event usually takes place in Javits Center, New York.

Vision Expo
4.Milan Optical Exhibition or MIDO Eyewear Show

Venue: Rho-Pero,Milano,Italy  

Period: 5-7, June. 2021

Cycle: Once a year, 3days for the show time

MIDO Eyewear Show enlightens you about the eyewear industry and its audience. It brightens the world of the optical manufacturing industry. This way, you can develop various eyewear.

Get a better idea about the future’s latest trend. Check out high-quality products and displays. You can also have a glimpse of the latest styles and technologies of the Italian eyewear.

Milan Optical Exhibition has a high reputation in various eyewear manufacturers and brands. It starts on June 5th through 7th. A three-day event that happens at Rho-Pero, Milano, Italy.

5.Vision Expo West

Venue: Sands Expo Convention Center, Las Vegas, United States.  

Period: 22-25, September. 2021

Cycle: Once a year, 3days for the show time

Let’s see the younger sister of Vision Expo East – the Vision Expo West. It is a three-day event that takes place from September 22 to 25, 2021.

It is the largest eyewear trade show in the western part of the US. Note up-to-date information about optical medical technology. It will expand your business in mastering the latest technology for eyewear.

So, enjoy this optical fair at the Sands Expo Convention Center, Las Vegas, United States. It is the best and most comprehensive optical health conference worldwide.

6.SILMO Eyewear Show

Venue: 1, place de la Porte de Versailles 75015 Paris France  

Period: 24-27, September. 2021

Cycle: Once a year, 3days for the show time

This coming September 24th to 27th, you can explore the eyewear market in Paris, France. This Paris Optician’s exhibition is one that you should not miss. SILMO Eyewear Show is one of the most important trade shows in Europe.

French native sunglasses are famous worldwide. It is because of its artistic design and unique concept. If you want to apply classic fashions to your eyewear, this fair is a must.

7.IOFT (Tokyo Optical fair)

Venue: 3-21-1 Ariake, Koto-ku, Tokyo 135-0063, Japan  

Period: 18-20,October. 2021

Cycle: Once a year, 3days for the show time

This optical trade show has been gaining more popularity worldwide. It is the largest and longest optical exhibition in Japan and Asia. You can meet the most influential international eyewear manufacturers and brands.

IOFT also aims to promote Japanese and Asian eyewear to the international market. This year, the event will start on October 18th and end on the 20th. So, try to be part of this Japanese trade show.



There you have it! We hope that you could find the best eyewear trade shows to attend this year. You can choose from different optical fairs worldwide. These events will help you become more successful in this industry. So, when you have time, invest your time and effort in going to these worldwide optical shows.

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Michelle Mao

Hey, I’m the author of this post, and I have been in this field for more than 10 years.
If you want to know more knowledges about sunglasses, or if you are looking for OEM, ODM service about sunglasses. Feel free to contact me now.

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